FERNANDO MOTA

Auto Loans App

Web app         Desktop Designs          Mobile Designs 

The auto loans app makes it easier and faster for customers to apply for an auto loan. After launch, application submissions increased 200% overall. Mobile conversion spiked to over 400% and there was a reduction in customer service representative support.

Strategy

  • Analysis of auto loan lending process, market and metrics.
  • Research PNC customers and stakeholders
  • Promotion of most popular loan offering
  • Modernize the loan fullfilment process

Design

  • Design workshops
  • Information architecture and activity flows
  • Prototype high-fidelity designs
  • Behavioral, functional and visual specifications
  • Usability testing
  • Lean UX and Agile


Using Format