The auto loans app makes it easier and faster for customers to apply for an auto loan. After launch, application submissions increased 200% overall. Mobile conversion spiked to over 400% and there was a reduction in customer service representative support.
- Analysis of auto loan lending process, market and metrics.
- Research PNC customers and stakeholders
- Promotion of most popular loan offering
- Modernize the loan fullfilment process
- Design workshops
- Information architecture and activity flows
- Prototype high-fidelity designs
- Behavioral, functional and visual specifications
- Usability testing
- Lean UX and Agile